THE VIDEOGRAPHY PROCESS.

Explore our comprehensive videography creation process. Our team has established a proven blueprint for successful real estate and property management value proposition videos. 

THE DISCOVERY

In the Discover step, our team will gain high-level understanding of your value proposition, overarching vision, local competitors, marketing goals, and budget allocated. 

INTAKE PROCESS

During the intake process, the production team gathers detailed information from the client regarding key selling points, existing media assets, and any specific requests for the video. This stage is crucial as it lays the foundation for a smooth production workflow and ensures all client expectations are met.

ESTABLISH SCRIPT / SCENES

The Script/Scenes process is where the creative vision starts to take shape through detailed planning. The production team works collaboratively with you to draft a script that outlines the key shots, scenes, and narrative flow to ensure a compelling and cohesive video. This meticulous planning helps in efficiently capturing all necessary footage while staying aligned with the client’s objectives.

SCHEDULE SHOOTS

The Schedule Shoots phase is all about coordinating the logistics to capture the property’s essence at the best possible times. This step involves planning shoot dates, considering factors such as lighting conditions, weather, and the property’s availability. The production team works closely with the client to determine optimal times for filming, ensuring that the property is showcased in its most favorable light. This may include scheduling shoots during the golden hours of sunrise or sunset to take advantage of natural light, or arranging interior shots at times when the property is free from occupants or distractions. Proper scheduling is essential for maximizing the visual appeal and efficiency of the production process.

ON-SITE FILMWORK

On-site filmwork is where the property truly comes to life, with the production team capturing each planned shot with precision and creativity. This phase involves setting up equipment, adjusting lighting, and directing any staged scenes to highlight the property’s best features. The production team works meticulously to ensure each shot is perfect, showcasing the property in a way that resonates with potential buyers and reflects the client’s vision.

POST-PRODUCTION

Post-Production editing is where the raw footage is transformed into a polished and engaging video. This phase includes tasks such as cutting and sequencing the footage, adding music, voiceovers, and graphics, and ensuring that the final product aligns with the client’s vision and brand.

REVISIONS

Revisions are an essential part of the video production process, allowing the client to provide feedback and request changes to ensure the final product meets their expectations. This phase ensures that any adjustments to footage, audio, or graphics are meticulously made to align with the client’s vision and preferences.